Do you know your companies Employee Value Proposition?

Posted on March 1, 2008. Filed under: Candidate, Hiring, Recruiting | Tags: Hiring, Job Search, Negotiation, Offers, Salary |

How well do you know your companies Employee Value Proposition? If your company does not have a formal value proposition, do you at least know what keeps your companies best employees engaged? Are you able to communicate why your best employees come to your company, and why they stay? When you discuss the value proposition does it come across as a sales pitch, or are you sincere and believable. Is this value in line with the desires and goals of your candidates?

I have had some great conversations these past few weeks with candidates who were choosing between our offer and others. It has been great to redirect the focus of the conversation from compensation to career growth and professional opportunities.

Are you communicating this on a regular basis, is this part of your initial phone screen when you determine why they are leaving their current position. Is the employee value proposition in line with the stories employees are telling their referrals. Is the value proposition sinking in and in line with their desires?

Or is the first time they hear about the reasons people join your firm when it comes time to extend the offer and your candidate tells you, “I have a slightly higher offer from your competitor, what can you do for me.” If your candidate has heard your repeat your value proposition they are prepped for your response. You now get to explain why your competitor is has to pay more, and you do this without being negative. The negotiation is reviewing why he wanted to interview in the first place, not a back and forth over a couple of bucks.