Why the Employee Value Proposition is important to you.
Top 10 Reasons Employees Change Jobs
1. Career Advancement
2. Exciting Work/Challenge
3. Compensation
4. Work Life Balance
5. Professional Development
6. Job Security
7. Contribution can make a difference/Impact
8. Better Manager
9. Better Benefits
10. Better Commute
Take a moment to review the above list, which items are offered at your company. Choose the 3 or 4 items that are strengths of your company, those that are recognized by outsiders. These items should be part of your elevator speech when talking about you organization.
When you are screening, and interviewing, and following up, and extending an offer remember to reinforce these points each and every time. When your candidate asks for more money, you can go back to these points, which he or she should be able to repeat back to you by the time you are extending the offer.
If these points are valid and carry weight at your company, you are probably not paying the most in the market place, which is a good thing. You do not have to, you have a compelling story to tell, and this needs to be communicated to the candidate.
The challenge is, your story will not carry weight if the first time they hear your story is at salary negotiation. If they hear the story for the 4th time during salary negotiation they know your story is not a negotiation ploy, but is part of the value they will receive when the come to work at your firm.
Know your companies value proposition, know how to tell it well and tell it often.
